Nick Johansson
FounderNick has over 20 years of business and marketing expertise. He co-founded a web agency, helping 40+ clients rebuild and optimize their websites. In 2018 he joined a Vancouver tech firm where he grew organic traffic by 1500% and increased software downloads by over 11,000%. In his last role he was Vice President of Marketing at a private equity-backed tech company where he implemented marketing strategies for newly acquired companies.
Nick was also a varsity athlete for the University of Ottawa and University of British Columbia. He was a member of the Vanier Cup winning team in 2020, was voted team captain in his final two seasons, named an All-Canadian and was inducted into the UBC Football Wall of Fame.
He currently lives in Cranbrook, BC, with his wife and two sons.
Johan Johansson
FounderJohan has a 30-year track record in business, marketing, and software development. He is a founder and former CEO of two tech companies, one of which saw a successful exit to a strategic buyer. In 2018 he joined a Vancouver tech company to build their marketing team, increasing leads by 1,100% in 30 months. Most recently he was CMO for a private-equity backed tech company, overseeing the integration of newly acquired companies.
As a web developer, Johan has launched more than 300 websites of up to $1 million in scale. He holds a Project Management Professional (PMP) designation.
He currently lives in West Vancouver, BC, with his wife, son, and daughter.
Our Story
Why we’d be a good fit for your business.Our Entrepreneurial Roots
Our entrepreneurial journey began with the founding of a tech company, which we built into a thriving business that was acquired by a strategic buyer. This early success led us to our second company, a digital marketing agency that helped companies increase website traffic through organic and paid search. We would eventually transition into in-house marketing roles, leading teams for tech companies such as PDFTron and PSPDFKit. These tech companies would be acquired by private equity firms, who would invest a combined $230 million to fuel their growth and acquisition strategies.
Rediscovering Our Path
Having achieved success at growing leads and driving enterprise value, we struggled with the politics found in senior leadership roles. We decided to get back to our entrepreneurial roots and build our own company, one that would embody our ideals of strong family values and accountability. This led us to explore Entrepreneurship Through Acquisition (ETA) and launch our search fund (self-funded), seeing it as the perfect way to leverage our experience in a more meaningful way.
The Next Chapter
Now, we’re searching for one exceptional company to acquire and grow for the next 20 years. We have a customer-first approach and align every business decision with our core values. We are passionate about building a truly great company that will benefit our families, employees, customers, and the community alike.
Our Core Values
How we approach business and relationships.Family First
Prioritize the well-being of your family.
Teach and Empower
Help others achieve their goals.
Always Win-Win
Align incentives so everyone benefits.
Seek the Truth
Stay humble, be curious, and live in reality.
Do Good
Be a force for good and set an example.
Be Accountable
Do what you say and take responsibility.